PROJECT BRIEF

Design an abstract show for the Target Headquarters office in downtown Minneapolis in celebration of Women's History Month.

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DESIGN CONCEPT

Leaders in women’s history are symbols of perseverance, disruption, resilience, warmth, fearlessness, and boldness.

 

This year we want to celebrate women’s history in a way that honors these characteristics. Wildflowers are the perfect way to illustrate this because they are a natural representation of beauty, the unexpected, and resiliency. The flowers we selected all represent the different characteristics we want to celebrate: strength, healing, trust, positivity, harmony, motherhood, and everlasting love. 

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Creative Director: Faith Eskola

Producer: Nick Berry

Art Director: Cassie Navarro

Animator: Lindsey Stupica and Betty Chin-Wu

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