PROJECT BRIEF

Design a new typeface using the form of another object or image as inspiration.

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Eye–Catcher • “Look at me”

I created this typeface using a simplified shape of an eye as a grid/template to form the strokes of each letter. I wanted to create a unique typeface that is abstract and could be used as headers or glyphs. 

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THEMATIC TREATMENT

I created a type specimen poster inspired by the look of vision test posters that you would typically see at the eye doctor, to play off the theme of eyes. I also put together a type specimen booklet, business card, and clothing. 

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MATERIALS

I designed this typeface using the application Glyphs.