PROJECT BRIEF

Design an interface capable of teaching someone how to do something.

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Gather • “Learn how to create stunning floral arrangements for your loved ones”

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DESIGN CONCEPT

Gather is a virtual florist trainer that offers lessons about flower anatomy, origin, and growth; as well as how to arrange bouquets according to color theory, composition, scent, and symbolism.

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THEMATIC TREATMENT

The design of the website interface resembles a combination of a scrapbook and florist's workstation, with trimmings and ribbons strewn about on the main menu pages. It also has an anatomical feel within the lesson pages. I created storefront signage and seed/bulb packets that could be sold online or in stores.

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MATERIALS

Gather's interface was created using Adobe XD and Illustrator.